Sponsorship U

They’ve raised thousands of dollars for concepts, executed/planned many others, and advertised thousands of others. The 30,000 Foot View shows you how to apply the simple lessons they’ve learned along the way.

Many successful event organizers and brand managers, such as Leontyne Brown, Ali Muhammad, Tirrell Whittley (and a few who have to remain anonymous) have also contributed quotes sprinkled throughout this paper.

Download it now for free and email learn [at] sponsorship [dot] org if you need any help.

Outline:

1. Choose Your Fundraising Strategy
2. Knowing What You Need To Know
3. Awesome Events
4. Financing The Event
5. Partners
6. Returning Value
7. Traction
8. The Ask
9. Pitching
10. Closing The Deal
11. Prove Your Value
12. A New Hope
13. Before We Let You Go
14. Contact Us

Sign up to be notified when we release the second installment in our series, Acquiring Event Sponsorship: The Details here.

Guest Lists for Private Events

Have you ever organized an event where you only wanted select people to attend? Thought so. That’s why we created this slick feature.

So this is how it works. When you submit your event, you’ll be asked if the event is public or private (obviously, you’ll select private). After submitting all of the event details, you’ll be given a special code which your guests will use to access the event page so they may RSVP.

All your guests have to do is log onto www.digitalguestlist.com/private (see screenshot below with the code “ar2mo”) and input your special code.

With private events, you still get all of the marketing analytics, but there is no social media functionality. This means:

• The event will not be listed on your public profile
• Your followers won’t be notified
• There is no Facebook comment widget
• When a guests elects to attend the event, his/her Clique won’t be notified
• The event won’t be displayed on the dashboards of our users

To clearly distinguish the event organizer side of our site from the user side, we’ve made it look entirely different and dubbed it Social Catalyst. You’ll notice a logo for Social Catalyst and a metallic silverish feel to the site. This should definitely help those who try to log into their event organizer account on the user side.

We chose the name Social Catalyst as the event marketing hub because we envision it as the most critical component of your event marketing strategy.

The Advanced Package consists of 4 tools for your events’ performance and 4 market research tools for the demographics of your Followers.

You can access the Advanced Package in two ways:

By clicking on the Performance at the top of your dashboard, then clicking on the “Advanced” tab

By clicking on the second Marketing Analytics icon next to your event.

*Please note that the Traffic Sources and Pageviews only apply to events posted after 4/20/09

How You’ll Gain Deeper Insight Into Your Event’s Marketing Campaign

Traffic Sources: Now you’ll be able to see what websites people are coming from when viewing your event page. Knowing this, you’ll be able to increase or decrease the marketing on the websites you use in your marketing campaign.

Event Page Views: See how many people are looking at the information on your event. Obviously, if this number is low, then should increase your marketing.

RSVP to Page Views: This is the ratio of the number of RSVPs for event versus the number of people who looking at the event page. If this ratio is too low, you may want to adjust your marketing strategy. An example would be to offer a better admission incentive.

Guests’ Interests: This tells you the types of events people who are attending your event really like. you’d be surprised as to what really interests your guests. With this information, you may be able to incorporate different elements into your future events or post your events in different social circles.

Market Research – Demographics on Your Followers

Ever wondered about the demographics of your Facebook friends or Twitter followers? What about what events they like to attend?

Now you CAN know!!!!

To access this data, simply click on the Market Research tab.

Now, go out there and get some followers! A good place to start is your mailing list, Facebook friends, and Twitter followers.

However, that is a pretty difficult concept to understand at first…

To help you better understand how to use us as your event marketing hub, we whipped up a pretty cool presentation and placed it on your dashboard. To scroll through the presentation, simply use the arrows at the bottom righthand corner of the screen.