Our Analytics Suite is making event marketing more science than art. We’re cutting out the guess work.

The Advanced Package consists of 4 tools for your events’ performance and 4 market research tools for the demographics of your Followers.

You can access the Advanced Package in two ways:

By clicking on the Performance at the top of your dashboard, then clicking on the “Advanced” tab

By clicking on the second Marketing Analytics icon next to your event.

*Please note that the Traffic Sources and Pageviews only apply to events posted after 4/20/09

How You’ll Gain Deeper Insight Into Your Event’s Marketing Campaign

Traffic Sources: Now you’ll be able to see what websites people are coming from when viewing your event page. Knowing this, you’ll be able to increase or decrease the marketing on the websites you use in your marketing campaign.

Event Page Views: See how many people are looking at the information on your event. Obviously, if this number is low, then should increase your marketing.

RSVP to Page Views: This is the ratio of the number of RSVPs for event versus the number of people who looking at the event page. If this ratio is too low, you may want to adjust your marketing strategy. An example would be to offer a better admission incentive.

Guests’ Interests: This tells you the types of events people who are attending your event really like. you’d be surprised as to what really interests your guests. With this information, you may be able to incorporate different elements into your future events or post your events in different social circles.

Market Research – Demographics on Your Followers

Ever wondered about the demographics of your Facebook friends or Twitter followers? What about what events they like to attend?

Now you CAN know!!!!

To access this data, simply click on the Market Research tab.

Now, go out there and get some followers! A good place to start is your mailing list, Facebook friends, and Twitter followers.