Freedom Theory Apparel, the conscious alternative to urban wear, is a new tee shirt line founded by Johnathon Sellers. Premiering the 2008 fall collection, Freedom Theory Apparel aims to revolutionize the fashion world with creative positive imagery to embrace individual freedom and edification of all people.

Johnathon Sellers started out selling “I Love Black Women” and “I Love Black Men” shirts on FAMU’s campus each Friday and the popularity of the tee shirts and the message grew.

“We have to crush the Microwave McFashion.” says Sellers. “I want Freedom Theory Apparel to be the medium of change while making people look fresh in the process, but the only way this is going to work is if we all support this.”

Now available at www.freedomtheory.com, you can enjoy a 10-15% discount on pre-orders for the 2008 fall collection.